Digital Marketing and Brand Strategist

• Location: Abuja, Nigeria (or willing to relocate)
• Work Model: Hybrid
• Employment Type: Full-time (6-month probation)
• Compensation: ₦200,000 monthly starting salary + company laptop provided upon completing probation
• Application Deadline: 31st October 2026
• Start Date: Immediate hire

About DB Biomedical

DB Biomedical is a UK health technology company building intelligent health products to make preventive and specialist healthcare accessible, understandable, and actionable across the UK and Nigeria. Our platforms run on AIDA, our proprietary AI health intelligence engine.

Our core products include:

• GlucoDict: A preventive metabolic health platform serving over 26,000 users across 25 countries. Now entering Phase 2 with AI risk intelligence, clinical escalation, healthcare professional (HCP) connectivity, and a conversational health companion.
• iCurax: A two-sided marketplace for medical equipment.
• Aisurex: An intelligent medical engineering and asset management platform.

Why We Are Hiring

DB Biomedical is entering its commercial phase. With operational platforms and an expanding international user base, establishing a credible, consistent, and strategically targeted digital presence is a critical business priority.

We prioritize targeted reach over superficial vanity metrics. The goal is to build an authoritative presence that engages qualified audiences: healthcare professionals, health technology stakeholders, institutional decision-makers, and health-conscious individuals across our core markets.

The Role and Responsibilities

As Digital Marketing and Brand Strategist, you own the digital footprint for DB Biomedical and its product lines across all channels. You will partner with the Business Development Manager and Product Manager to align brand activities with commercial pipelines.

Core Strategic Focus

• Brand Strategy: Develop and execute multi-channel digital brand strategies for GlucoDict, iCurax, and Aisurex across LinkedIn, Instagram, X, Facebook, and emerging industry channels.
• Content Production: Write and publish high-authority content, including thought leadership articles, product education, health intelligence updates, and company milestones.
• Audience Acquisition: Build qualified audiences composed of clinicians, health institutions, corporate wellness leads, and consumers across the UK, Nigeria, and broader international markets.
• LinkedIn Channel Ownership: Lead the DB Biomedical LinkedIn company page as the primary corporate and B2B communication hub.
• Executive Thought Leadership: Structure content positioning, publication calendars, and engagement strategies for company leadership.
• Website Management: Oversee and update website copy to maintain accurate positioning for all platforms and product features.
• Analytics and Attribution: Track and report on engagement quality, audience demographics, organic reach, and referral traffic to refine editorial decisions.

Candidate Requirements

Essential Criteria

Your application must include a personal statement addressing each point below using the STAR method (Situation, Task, Action, Result) with verifiable data and portfolio examples (1,500 words maximum):

1. Digital Brand Management: Documented experience managing digital channels for a technology, healthcare, or corporate entity, focusing on business outcomes rather than simple activity volume.
2. Targeted Audience Growth: Proven ability to attract and engage high-value professional demographics relevant to organizational goals.
3. Content Execution: Demonstrated track record producing high-impact written, visual, or multimedia content supported by a portfolio.
4. Brand Strategy Formulation: Hands-on experience developing or executing a content strategy with measurable commercial or positioning results.
5. Autonomous Delivery: Ability to manage editorial schedules, meet deadlines, and produce clean work independently without close supervision.

Desirable Criteria

• Background in health technology, digital health, clinical communication, or life sciences marketing.
• Practical understanding of audience behavior and communication nuances between Nigerian and UK professional markets.
• Experience running targeted paid campaigns on LinkedIn Ads and Meta Ads Manager.
• Visual design capability, including proficiency with Canva or standard creative suites.
• Practical experience updating and maintaining CMS-driven websites.
• Solid grasp of search engine optimization (SEO) principles and content distribution mechanics.

Qualifications

• Degree in Marketing, Communications, Media, or related disciplines, or equivalent practical portfolio experience.
• Minimum 3 years of digital marketing and brand strategy experience with documented results.

Compensation and Benefits

• Base Salary: ₦200,000 per month
• Allowances: Monthly internet allowance.
• Hardware: Company laptop issued upon successful completion of the 6-month probation.
• Annual Leave: 25 days paid annual leave, accrued after completing probation.
• Salary Review: Formal compensation review upon passing probation.

Application and Interview Process

Application Checklist

Submit your application through the careers portal on the DB Biomedical website with:

• An up-to-date CV.
• A portfolio showcasing campaigns, written assets, visual designs, and performance case studies.
• A STAR-method personal statement addressing each essential criterion individually. Submissions lacking this structure will not be considered.
• Interview Stages
• Stage 1 (Competency Interview): A structured interview panel evaluating your strategic approach, execution discipline, and alignment with DB Biomedical’s market goals.
• Stage 2 (Portfolio Review and Case Task): A review of your previous work alongside a timed scenario task based on an active DB Biomedical product challenge. You will present your rationale and campaign plan to the panel.

The interview panel includes the Project Manager and the CEO.

DB Biomedical is an equal opportunities employer. We are committed to building a team that reflects the diversity of the markets we serve.